David Hedrick
Peachtree City
Summary
Revenue-focused commercial executive with 15+ years of experience scaling and transforming MedTech businesses through critical growth and inflection points. Proven leader in capital equipment sales, franchise turnarounds, and global go-to-market execution with full P&L ownership. Successfully relaunched FDA-recalled products, expanded international markets, improved gross and operating margins, and supported M&A integration and divestiture. Recognized for building disciplined, high-performance sales organizations.
Overview
2026
2026
years of professional experience
Work History
Director, Business Development
Merit Medical Systems
11.2025 - Current
- Lead global commercial and operational integration of the C2 CryoBalloon franchise following acquisition from Pentax Medical.
- Partner with executive leadership on commercial strategy, pricing, and global revenue alignment.
- Support manufacturing transfer and supply chain scale-up to enable sustained commercial growth.
- Design and deploy global sales training programs to standardize selling methodology and accelerate field productivity.
General Manager, C2 CryoBalloon Franchise
PENTAX Medical
03.2025 - 11.2025
- Led Divestiture of the C2 CryoBalloon Franchise to Merit Medical Systems
- Lead global Commercial Operations for the C2 CryoBalloon Franchise
- Led and managed Manufacturing, R&D, and Clinical Research
- One of two divisions globally to meet Sales Objectives
- Responsible for complete P&L for division
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Senior Director, CryoBalloon Franchise
Pentax Medical
10.2020 - 03.2025
- Successfully led the relaunch of an FDA-recalled medical device, navigating regulatory challenges, and achieving substantial sales growth
- Led the FDA clearance process for a new indication, overseeing cross-functional collaboration between R&D, regulatory, and clinical teams to ensure compliance and successful submission
- Led Manufacturing expansion to achieve growing sales goals
- Responsible for all Upstream and Downstream Marketing activities and product management
- Tasked to identify ways to increase both gross and operating margins
- Responsible for identifying other manufacturing solutions domestically or internationally to lower COGS
- Worked in matrix management environment managing Direct and Indirect employees through direct management and influence
- Led development and FDA clearance of first new product since C2 had been commercialized
- Led business development efforts, identifying and developing domestic and international KOLs, fostering Centers of Excellence in the Domestic and International Markets, and implementing a strategic plan, to advance a new novel therapy against the Gold Standard (Medtronic)
- Managed reimbursement strategies for the UK, Germany, and Belgium based on establishing clinical registries in targeted markets along with working with KOL’s in local markets
- Led launch strategy for EMEA, China, Japan, and Australia
- Led clearance for indication in Japan to treat Barrett’s Esophagus
- Promoted
Director of Market Development
Pentax Medical
01.2020 - 01.2020
- Led product development, remediation, and clinical trial efforts to successfully obtain new FDA 510(k) clearance for Pentax Medical CryoBalloon, following a prior Class II recall, restoring market access and patient availability.
Market Development Manager-Southeast
Pentax Medical
01.2017 - 01.2019
- Early commercial leader on startup launch team; promoted twice in three years.
- Built regional KOL relationships and national advocates.
- President’s Club (2018, 2019).
Sales Director – U.S., Canada, and Mexico
Mauna Kea Technologies
01.2015 - 01.2017
- Owned $5M+ annual P&L, leading 15 capital and clinical sales representatives.
- Drove 25% national revenue growth despite executive leadership turnover.
- Introduced consignment, service contracts, ASC, and fee-per-use models to unlock new revenue streams.
- Increased service contract penetration from 20% to 60% and grew service revenue 200%+.
Area Sales Manager (ASM) – Mid-Atlantic Region
Mauna Kea Technologies
01.2013 - 01.2015
- Ranked #1 nationally in capital sales performance.
- 117% to plan, expanding into surgical and Interventional Pulmonology call points.
Program Development Manager (PDM) – Southeastern U.S. Region
Mauna Kea Technologies
01.2011 - 01.2013
- Exceeded quota by 300%+, earning Program Development Manager of the Year (2x).
- Supported early U.S. commercialization through clinical research coordination and KOL development.
Metabolic Specialty Sales Representative
Abbott Laboratories (formerly Solvay Pharmaceuticals)
01.2008 - 01.2011
Territory Manager
UniFirst
2006 - 2008
Education
Master of Business Administration (MBA) -
Northeastern University
Bachelor of Arts (BA) - International Affairs
University of Georgia
Skills
- Global Sales & Revenue Leadership
- Capital Equipment & Consumables Strategy
- Full P&L Ownership
- Sales Force Build, Scale & Optimization
- Commercial Turnarounds & Relaunches
- KOL & Center of Excellence Development
- Global Market Entry (EMEA, APAC, Japan)
- Pricing, Margin Expansion & COGS Reduction
- Reimbursement & Market Access Strategy
- M&A Integration & Divestiture Leadership
Accomplishments
- President’s Club – Pentax Medical
- President’s Club – UniFirst
- Program Development Manager of the Year (2x) – Mauna Kea Technologies
- Member, Foundation for Interventional & Therapeutic Endoscopy
Affiliations
Member, Foundation for Interventional & Therapeutic Endoscopy, Pentax Medical Americas
Awards
President Club Award, Pentax Medical, President’s Club, UniFirst Corporation, Program Development Manager of the Year Award (2X), Mauna Kea Technologies, Ranked #1 Out Of 53 In Origination Of Small Loans As A Credit Manager, Well Fargo Financial
Timeline
Director, Business Development
Merit Medical Systems
11.2025 - Current
General Manager, C2 CryoBalloon Franchise
PENTAX Medical
03.2025 - 11.2025
Senior Director, CryoBalloon Franchise
Pentax Medical
10.2020 - 03.2025
Director of Market Development
Pentax Medical
01.2020 - 01.2020
Market Development Manager-Southeast
Pentax Medical
01.2017 - 01.2019
Sales Director – U.S., Canada, and Mexico
Mauna Kea Technologies
01.2015 - 01.2017
Area Sales Manager (ASM) – Mid-Atlantic Region
Mauna Kea Technologies
01.2013 - 01.2015
Program Development Manager (PDM) – Southeastern U.S. Region
Mauna Kea Technologies
01.2011 - 01.2013
Metabolic Specialty Sales Representative
Abbott Laboratories (formerly Solvay Pharmaceuticals)
01.2008 - 01.2011
Bachelor of Arts (BA) - International Affairs
University of Georgia
Territory Manager
UniFirst
2006 - 2008
Master of Business Administration (MBA) -
Northeastern University