Kristin Reed
Atlanta
Summary
Results-driven and highly motivated software sales professional with a proven record of exceeding quotas and driving growth in competitive, fast-paced markets. Seeking a high-impact sales role within a dynamic, growth-oriented organization.
Overview
6
6
years of professional experience
Work History
Senior Account Executive, High Growth
SAP
Atlanta
08.2024 - Current
- Achieved 275% of quota in Q2 2025 and 167% in H1 2025.
- Lead strategic sales cycles and manage high-value transactions in competitive markets with a focus on driving Net New customers.
- Own full sales cycle from initial customer engagement to discoveries, demonstrations, negotiations while fostering executive-level relationships.
- Conduct white space analysis, quarterly business reviews and account planning sessions to uncover cross-sell and upsell opportunities with current customers.
- Lead cross-functional teams including solution advisors, industry principals, SAP Partners, pre-sales to align with customer goals and ensure readiness for executive engagements.
- Maintain strong pipeline health and progression in partnership with demand generation teams.
Account Executive, Midmarket
SAP
Atlanta
08.2021 - 08.2024
- Achieved 107% of quota in H1 2021, 132% in 2022 and 176% in 2021.
- #1 pipeline generator in Q4 2023 ($1.7M); led Midmarket in net new customers (FY22 & H1 2023).
- Awards: 2021 Rookie of the Year, 2021 Q4 Rookie of the Quarter, 2022 Team MVP.
- Managed a portfolio of 5,000 accounts, including net new, active, and dormant clients.
- Led executive-level discovery and sales cycles with CEOs, CFOs, CIOs, and other senior leaders.
- Drove strategic land-and-expand motions and account growth initiatives.
Sales Manager
Meltwater
Atlanta
12.2020 - 08.2021
- Recruited, trained, and led a high-performing sales team to exceed KPIs and develop strong sales acumen. Guided team members to surpass 100% of ramp-up quotas while consistently meeting personal targets.
Senior Sales Consultant
Meltwater
Atlanta
10.2020 - 12.2020
- Closed over $70,000 in new business in Q4, surpassing 110% of quota.
Sales Consultant
Meltwater
Atlanta
01.2020 - 10.2020
- Consistently exceeded ramp-up targets, closing over $20,000/month in new business.
Sales Development Representative
Meltwater
Atlanta
06.2019 - 12.2019
Education
Bachelor of Science - Business Administration, Marketing and Spanish minor
Auburn University
Skills
- Strategic sales management
- Solution selling
- Cross-functional collaboration
- Executive engagement
- Customer relationship management
- Insert Force Management courses
Timeline
Senior Account Executive, High Growth
SAP
08.2024 - Current
Account Executive, Midmarket
SAP
08.2021 - 08.2024
Sales Manager
Meltwater
12.2020 - 08.2021
Senior Sales Consultant
Meltwater
10.2020 - 12.2020
Sales Consultant
Meltwater
01.2020 - 10.2020
Sales Development Representative
Meltwater
06.2019 - 12.2019
Bachelor of Science - Business Administration, Marketing and Spanish minor
Auburn University
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